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The 300 thread count is perfect—crisp without being stiff, and it holds its shape beautifully on the bed. I was worried about wrinkles, but it actually looks neat even after washing.

I've washed these shams three times now and they somehow keep getting softer, no pilling at all. The organic cotton has that crisp percale feel I was after, and they add just enough height behind my regular pillows.

The 300 thread count feels crisp without being scratchy, which is exactly what I wanted for a percale. It also gives my pillows that extra height so the bed looks finished. Ended up ordering two more in the same color.